- “Moral values” led the economy 22%-20% as the most important election issue. Bush won 80% (Kerry 18%) of “moral voters” while support from “economic voters” was an exact mirror (Kerry 80% - Bush 18%).
- Terrorism ran third (19%) in voter’s minds; those who believed it was a top issue voted strongly for Bush.
- Iraq placed fourth (15%), with 51% of voters approving of the war and 45% disapproving. Kerry led Bush 73%-26% amongst those who considered it the most important issue.
- 25% of those surveyed described themselves as having voted against a candidate rather than for one. 70% of their votes went against Bush.
- The 41% of voters who identified themselves as gun owners favoured Bush over Kerry 63%-36%. Non-gun owners voted for Kerry 57%-43%.
- The 17% of voters who were aged between 18-29 preferred Kerry 54%-45%. They were more than cancelled out by the 24% aged 60 and older who voted for Bush 54%-46%.
- A majority of both Protestant and Catholic voters opted for Bush while more than two thirds of voters of Jewish, other, or no faith supported Kerry.
- First-time voters opted for Kerry 53%-46%.
- 23% of gay, lesbians, and bisexuals voted for Bush, down 2% from the 2000 election.
- 41% of voters believed Bush’s tax cuts were good for the economy, 32% thought they were bad, and 25% said they had no effect.
- College graduates, who make up 42% of the population, split evenly, while those without a degree favoured Bush 53%-47%.
Full details at CNN.
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